One of the most difficult obstacles you'll encounter when trying to build a massive optin email list is how to effectively design your optin or, "squeeze" page.
In short, an optin page tries to convince the reader to give their email address to "find out more" - find out more about your product, receive a report, receive a download. Let's look at some design basics that are proven to increase conversions for virtually any optin website.
The first rule of optin page design is to avoid distracting your readers with banners or other advertisements. Keep your page clear of unnecessary links that give visitors the chance to "chicken out".
Free Incentive - If your visitors are searching for free information or an answer to a problem, you can offer a free "how to" guide, audio, video, ecourse, or other valuable gift to encourage them to sign up. The more appealing your free incentive is to your visitors, the easier it will be for you to gain subscribers from your optin page.
Headline - A mediocre headline will summarize the primary benefit of your offer, and a good headline will excite your reader, but a great headline will do BOTH. Like a newspaper, the headline needs to stand out as the most prominent text on your optin page. Use an easy to read font, like Tahoma for your headline text.
Subheadline - Keep your reader's interest with a "little-known" fact or other compelling benefit related to your offer. Subheadlines are normally used to expose a second benefit and to build up intrigue in your reader, so they continue reading.
Body - Your body text must be well spaced, no more than three sentences per paragraph. Some of the most successful optin pages contain very little text. It's critical your reader believes that obtaining your free information will greatly benefit them. Make sure the benefits of your free information are vividly described to your readers in your body copy!
Bullet list - Using a bullet list is the easiest way to deliver an organized list of benefits to your reader. Use a short list of 5-7 powerful benefits to spark your readers interest.
Optin form - Your optin form can be colorful and eye catching. Make sure its easy to use and always provide clear instructions to your reader on how to obtain your free incentive. Modern form designs make use of high-impact graphics to boost conversion rates.
Conclusion - In the conclusion text, try to convince your reader they need to optin right away and get your free gift. Most good optin websites promote a strong sense of urgency in the conclusion text... it works, so you should do likewise.
If your planning to advertise your optin page, certain pay-per-click services will penalize or "slap" you for lack of text content, so be sure to include a privacy policy, disclaimer, and a few relevant articles related to the topic of your page.
When possible include a colorful image of your free incentive to increase it's perceived value.
Lastly, keep your optin page short... no longer than this article, and don't give them all the details, they only get those after they sign up.
In conclusion, if you carefully follow this outline, building a list won't be a matter of luck... it will only be a matter of time.
Thanks for reading my article. If your searching for the most effective optin page design software ever created, you'll definitely want to see this!
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Article Source: https://EzineArticles.com/expert/Richard_Goodman/276532
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