How To Increase Engagement And Gain Followers On Twitter

Tips for growing your Twitter following from Mike Adam

4 Tips for your Email Marketing Strategy

Email marketing has changed over the years, evolving as the wants, needs, and actions of the population changed. Plenty of companies abused the email in boxes of potential customers and clients during the introduction of Email; they constantly posted emails to all accounts, nearly invading the privacy of their consumer base. 

Ranked # 1 - Powerful Proven Home Business System

Issues revolving around spam made it even more difficult for companies to use email marketing to their advantage. Luckily, the evolution of email and society has led to a resurgence in email marketing. Companies can now communicate with their consumers through various email platforms. 

Your company can easily benefit from an email marketing strategy. These four tips will help you to approach your own strategy, giving your company the marketing push that it needs to be more successful. 

Speak Concisely 

It is important for you to speak as quickly and concisely as possible. Consumers do not want to read long emails, just as they do not want to read large articles. Pick one thing to talk about and speak on that topic as quickly as possible. Those who manage to get their point across quickly will keep the attention of their consumers for both current and future emails. 

Speak Sparingly 

There are plenty of companies that try to talk to their consumers as often as possible. They fill up the in box of their customers, clients, and potential consumers with useless information. Try to scale back on your email marketing and use email sparingly. If a person hears from you less often, they will pay more attention to what you have to say when you do communicate with them. 

Give Your Audience a Reason to Read 

Your audience has to have a reason to read what you have to say. They have to get something out of the email, whether it be information, a sale, or an offer. Think about the emails that you will send and think about what they have to offer to the reader. If you are hard pressed to come up with a good answer, the email should not be sent. 

Know your Target 

You need to work to know your target so that you may talk to them at their level. The more you know about the person you are speaking to the easier it will be for you to connect with them. Connections are key when trying to induce action or interest through an email strategy. 

The most important thing for your company to do is to think about the email marketing strategy as a whole. You need to think about how you are going to talk to your audience, and what you are going to give your audience. If you can speak directly to your audience and give them a reason to read and listen, you will be successful. Take the time to get to know your target to make your email strategy as powerful and successful as possible. 

Cacey Taylor is the Owner of http://HomeBizNetworker.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Article Source https://www.amazines.com/

How To create A Twitter Website Card | Lead Generation And Traffic From Twitter

Learn How to create a Twitter Website Card and Generate Leads And Traffic From Twitter

Your Guide to Paid Marketing During COVID-19

Useful Paid Advertising Campaign Strategies

If you're wondering how COVID-19 is affecting paid advertising campaign strategies, you're not alone! And the answer is: both negatively and positively.

On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they've lost their job or are trying to save some money to get their family through the pandemic.

And while some businesses are seeing a surge of traffic during this time, others with products or services that aren't in demand are seeing a dismal trickle of traffic or are having to pause or stop their campaigns entirely. Influencer Marketing Hub reports that 69% of the 237 brands they surveyed expect to decrease ad spend in 2020.

I've previously spoken about how it is essential to pivot to meet the needs and wants of your target audience. This means taking a closer look at what you can offer people during the COVID-19 crisis-both as a small business owner and as a member of the community.

This time, I'm sharing some tips on managing PPC during the coronavirus. PPC stands for pay-per-click advertising, also known as non-organic traffic. (Organic traffic comes from unpaid SEO techniques).

Depending on your small business, you may run paid ads on:

• Google Ads/display ads on the Google Display Network
• Facebook
• Instagram
• Twitter
• YouTube (and in-video ad placements)
• LinkedIn

3 Steps to Getting Started with Paid Marketing During COVID-19

Even if you currently run an ad campaign, it's important to take a look at your keywords and ad copy. Are they as effective as they can be?

Just because people are practicing social distancing doesn't mean they aren't actively looking and shopping online. However, the ad copy that you used before may not resonate with-and could even offend-your target audience now.

1. Research your keywords.

It's always essential to research your keywords, and especially now! You want to be looking at your target audience's buying behaviour related to COVID-19.

You might be surprised to learn there's a new niche keyword you could go after, or that your customers are using a different search term than you expected.

Also, look for keyword opportunities within your business around topics like:

• Working/schooling from home
• Streaming services
• Health products/services
• Communication tools

There are a number of keyword search tools out there, or you could hire a professional SEO/SEM company to handle everything from keyword research to reporting on data.

2. Revisit your value propositions.

Many entrepreneurs are updating their value propositions to better serve their customers.

You can increase the appeal of your ads and encourage more people to click with relevant value propositions, whether it's free shipping, home delivery options or a limited-time discount-just be sure you're not using anxiety or fear around the pandemic to sell.

3. Review your negative keywords.

You can use negative keywords when you want to make sure your ad doesn't show for a certain keyword. This saves you money on wasted clicks and keeps your ads more relevant, which increases your quality score (which lowers your cost-per-click).

You might want to set certain keywords around in-person services to negative now, so you're not paying for clicks related to things you aren't offering your customers at the moment.

You can also limit where your ad shows up. For example, maybe you don't want your advertisement appearing next to COVID-19-related content during this sensitive time.

However, because there's just SO much COVID-19 stuff out there, you may drastically limit your brand visibility by doing that. And according to a recent report by Integral Ad Science, 78% of people they surveyed wouldn't see general ads near coronavirus content as a bad thing.

So, you'll have to use your judgement for this one, based on what you sell and how you position your ads.

~~~~~~~~~

READ: "4 Marketing Strategies for the COVID-19 Crisis" on our website:

From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I'm trying to find the positive opportunities in all of this.

As we continue self-isolating to prevent the spread of the novel coronavirus, I wanted to share 4 marketing strategies to consider to help you keep your business running smoothly and successfully.

~~~~~~~~

Why You Need Short- & Long-Term Paid Advertising Campaign Strategies

Of course you need to be focused on the present and how you can best move your small business forward now. But as you're navigating paid marketing during COVID-19, don't forget about your future!

Use what you're learning now to drive your decisions. Look at your keyword data: what's resonating with your customers? What's not getting traffic?

You may find you can continue with similar paid advertising campaign strategies after COVID-19 is over, and/or you may realize you need to drastically adjust your sails.

It's a good idea to think about how your small business is going to come out of this pandemic, as far off as that might seem. Create an advertising plan now so you're not left scrambling down the road.

Sure, it may change, and you may have to pivot again, but at least you'll have a marketing foundation to build upon.

While advertising during the coronavirus may be anything but "business as usual," it's critical you've got the tools to face this new challenge head-on. The entrepreneurs who are going to be successful when all of this is over are the ones who embraced the unknown and kept going!

I hope all of my coronavirus resources, including these tips for advertising during COVID-19, have helped you. I'll continue to post relevant content in the weeks ahead. Take care!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

4 Facebook Marketing Strategies for Fast Growth with Mari Smith

Facebook growth expert Mari Smith shares 4 facebook marketing tips on how to make money on Facebook

Marketing Optimization 101 for Blogs

By: Rok Hrastnik

Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.

Blogs may be Web 2.0, but bloggers should not ignore some of the good old internet direct marketing tactics that have been working for marketers online almost for a decade or more.

Here are the absolute 101 basics you really shouldn't ignore ...

1. DON'T FORGET E-MAIL DELIVERY
Bloggers are often abandoning or completely ignoring e-mail as a tool to deliver their content to their readers. As an RSS evangelist I certainly believe in using RSS to get your content to the world, but only as a supplement to e-mail delivery.

While RSS provides us with many unique benefits, it is yet to reach mainstream adoption. Until it does, marketers and publishers should not even consider abandoning e-mail delivery, or risk ignoring most of their potential readership.

If you're still wondering why you need e-mail, consider the potential you might be wasting without it. Someone visits your blog, likes the content and would like to be notified as new content of interest becomes available, and he does not know what RSS is or even care. If you fail to capture his e-mail address and consent at that exact moment, he might never again return to your site, either because he forgets about it or because dozens of other sites capture his interest even before the next day.

2. E-ZINE PUBLISHING IS STILL A MUST
Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.

Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get only your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunity to communicate with the widest possible long-term audience for your blog.

3. E-MAIL AND RSS SUBSCRIPTIONS
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.

Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.

And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.

4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.

To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:

• What RSS is
• How the visitor will benefit from using RSS
• Where they can get a free RSS aggregator (recommend one yourself!)
• How they can install it (provide step-by-step instructions)
• How they can subscribe to your RSS feeds
• Why they should subscribe to your own RSS feeds
• Then, on this same page, include the links to all of your RSS feeds.

5. TOP CONTENT
If you update your blog frequently, your less recent top content keeps being pushed down and down, where most of your blog readers will never bother to look for it.

Overcome this frequent blog problem by creating a list of your top posts, clearly displayed and available from each of your pages. Depending on the topic you cover, you might want to place these headlines as close to the top of your blog as possible, in order to quickly entice your new visitors to start reading the best of what you have to offer and then use this content to convert them to loyal readers and subscribers.

6. THE HEADLINE
The site or blog headline will tell your visitors what to expect from reading your blog and will answer their key question: "What's in it for me?"

Make sure that your blog headlines gives this reason and the story inviting enough for your readers to keep reading.

7. LEAD YOUR VISITORS TO YOUR MDA
MDA is the Most Desired Action you want your visitors to take on your site, ranging from a subscription to your e-zine to requesting more information about your services or ordering your product / getting more information about it.

Your blog will be of great help in this area, but only if you actually lead your visitors to this action. Putting this information in your menu simply is not enough.

Experiment putting some copy for your MDA directly below each blog post (on your permanent blog post archives pages) and also prominently in your left- or right-hand columns.

If you're providing multiple services or products, promote each of them next to the appropriate posts, based on post topics.

And yes, this is more important than having dozens of Google AdSense ads on your blog ... if you want to use your blog as part of your marketing mix.

8. LOOK DIFFERENT
Blogs are usually not heavily designed and most of them look exactly the same. While light design is one of the positive sides of blogs, you should invest some effort in making your blog stand-out visually. Don't cram it with design, but still make sure it's different than every other blog in the market.

9. USE YOUR OWN DOMAIN

Having a subdomain.typepad.com type sub-domain might be the easiest choice, but don't forget that your domain name is your permanent online address and part of your online brand.

Consequently, invest a couple of dollars to get your own domain name, to enforce your brand, as well as making it easier for your readers to access your blog.

10. DON'T FORGET YOUR KEYWORDS
What keywords do you want your content and blog to be found under in the search engines?

Don't forget to implement these keywords in the titles and body content of your blog posts. I'm not saying you should write your posts to please the search engines, but at least keep them in mind and use them when possible, without taking anything away from the actual content.

11. INTERACT WITH YOUR READERS
If you're blogging for business, don't forget about business oriented reader interaction.

Mainly, solicit questions from your readers, pertaining to your field of expertise, and then respond to them via your blog. Post interesting client case studies. When you get a review, post it or link to it. And so on...

12. BLOG SPECIFIC PROMOTIONAL TACTICS 101
a] Intensively market your RSS feeds

b] Ping the search engines and directories after you update your blog, using a free service such as http://www.pingomatic.com

13. DON'T FORGET ABOUT THE CONTENT
And of course, none of the above won't make any difference at all if you don't provide high-quality, interesting and frequent content.

These 13 points are of course only the most basic stuff, but enough to help you get on the marketing optimization train.

Author Bio
Find out immediately how you can power your online business with RSS and use it in all of your marketing. Request the free 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa20

Article Source: http://www.ArticleGeek.com - Free Website Content

Seth Godin - THIS is Marketing

Seth Godin is a bestselling author, teacher and speaker. His new book, This is Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.

8 Affiliate Marketing Mistakes You'll Want To Avoid

Affiliate marketing is a good way to produce an extra income but only if you are prepared and go about it the right way. Here are some mistakes you'll definitely want to avoid.

1. Choosing the Wrong Products

Any product you choose should offer a solution to a problem that your audience has. First choose who your audience is, then find solutions for them. Doing it the other way around can include the risk that there is not an audience for that product in the first place.

2. Joining Too Many Networks

You can't make good income from affiliate products if you spread yourself too thin. Choose just a couple networks and work directly with some good products and their managers to ensure the best mix of products for your audience's needs.

3. Not Investing in Helpful Resources

There are a lot of very helpful products, services and solutions today that can help make your life easier as an affiliate marketer. Set a budget and invest in your business. You can't make money without spending, but you want to spend it wisely.

4. Not Using Technology to Its Fullest

Email lists, autoresponders, social media, blogs etc... all involve using technology. Seek to learn fully each new piece of tech that you add to your business before adding the next one.

5. Not Looking at Your Competitors

Many times your competitors are doing a lot of things right that you can learn from. If they are successful, you want to look at them. Buy some of their products and sign up for the lists. Make a note of what they're doing right and wrong and make a plan to do even better.

6. Thinking You Don't Need SEO

Search engine optimization is important, no matter what you're doing. You can use it when you are completing a social media profile, a guest blogging bio, and more. It just means that you are considering the search engines (and your audience) in whatever you do, both on and off your website.

7. Not Finding Multiple Streams of Income

You don't want too many products, but on the other hand you don't want to deal with only one. You need to diversify your income stream by adding more than one product. The trick is ensuring that all products fit with your ideal audience.

8. Spending Too Much Time Creating Marketing Collateral

With most products, choose programs that create all the marketing material for you. The reason is that you should not be driving marketing strategy, the company should. If they can't take the time to create marketing materials for you, it's probably not the product you want to promote.

Companies are happy to pay commissions to people just like you, in return for selling their products and services. You have the potential to make a great income when you choose the right niche, stay committed, and understand your audience. For a no-nonsense, kick-start guide to getting started, download my free checklist, Affiliate Marketing For Beginners at https://jonallo.com/affiliatechecklist

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Facebook Ads 2020 - Perfect Facebook Ads Strategy to Increase Sales and Engagement on FB Campaigns

Top 4 Advantages of Using Social Media Sites

For today's business owners, social media sites have become primary sales and services platforms. If you have not tapped into these resources to grow your business, know that you are missing out on some great opportunities. In this article, we are going to take a look at some advantages of using social media websites to help you expand your business.

1. Demographics Research

All social media platforms have a great deal of information about their users. And the good thing is that plenty of this information is accessible to business owners via special tools like Facebook insights.

With these tools, you can get a better understanding of your demographics, their interests, needs and buying habits. So, you can create better marketing strategies and products.

2. Sales Leads

The primary goal of marketing campaigns is to help business drive sales. By publishing your business ads on these platforms, you can target your niche segments. As a matter of fact, this is the most effective technique as far as getting new customers is concerned.

Today, business owners or their representatives are members of groups on social media networks. This helps them develop credibility and get leads at the same time.

3. Customer Groups

Now, almost every business has a social media group or page for their old or potential customers. The idea is to give feedback, share ideas and achieve a deeper insight into what customers need.

If you want, you can also start private groups in order to offer exclusive deals and promotions. So, all you need to do is invite your returning customers to like or follow your page. This is another major advantage of these websites.

4. Social Proof

Typically, referrals are the best prospects you can get. Joining social media groups can make it easier for your customers to get the word out about your products or services. Aside from this, you can also allow your customers to rate your products or services on these sites. Getting 5-star reviews can do wonders for your business.

Positive reviews and testimonials are the main factors that play a great role in generating leads. In addition, many buyers ask for recommendations online before placing an order to buy something they need. If you have social media presence, your returning buyers will direct their friends to your page.

Some great Networking Platforms

Nowadays, there are many top social media sites. You can sign up on any of them to get started. Listed below are some of the top players in the field:

Facebook: Without any doubt, Facebook is the top network sites. The site allows you to create both personal and business profiles.

Twitter: This is another quite popular platform that allows you to create and post brief posts. You can post breaking news on Twitter, for instance.

Instagram: This platform is all about images and videos. You can use it to highlight your product styles and images, especially if you deal in clothing or electronic items.

Sharfly:

Sharfly is a good alternative to Facebook. However, it offers many new exciting features. For instance, it allows you to create a product store without charging your any fees. Plus, it has a reputation system based on likes and dislikes. So, it's a great social media site.

So, these are some major advantages of using social media sites for businesses. Hopefully, this helps.

If you are looking for a Facebook alternative, you can check out Sharfly. On Sharfly, you can sign up and create your online product store for free.

Article Source: https://EzineArticles.com/expert/Abdul_Waheed_Zafar/1306631

Get Your First 100 Twitter Followers Without F4F or IFB

Focus On Key Blogging Strategies For Growth

Blogging is a fun and potentially lucrative way to use the Internet. There are a number free sites that get you started on your blogging adventure. Some charge a fee. Remember the suggestions listed in the article so you can blog successfully. Read on!

Don't stuff your blog posts with keywords and don't overload your blog with Adsense ads, plug-ins or large images. This will only cause you to get flagged by search engines and make it harder to find you. Your want to ensure that your style of writing is easy to follow and comes across as natural.

Update your blog frequently. New content that is fresh and relevant is what will attract and retain your audience. If there is nothing new to read, your visitors will not return. Write at least one post per day.

Never copy anything you write in your blog. Never plagiarize, as it will rapidly ruin your reputation. Don't worry about whether you are a good enough writer; if you write about subjects you love, readers will return to your blog again and again.

When you make your blog, think about buying a domain name instead of putting your blog on a free site. Domain names are inexpensive and they will give your blog a more professional image. It is often a good idea to purchase a domain name suitable to your blog. There are free sites out there, but they'll likely have a URL that doesn't communicate what your blog is all about.

Perform routine upkeep on your blog. This means ensuring that maintenance is being performed and that you're updating the blog to keep it current. This will keep visitors interested and make sure that your blog is in good working order. 

Invite bloggers who are extremely successful to write some blog blogs on your site. This will raise the value of your blog and provide your readers with quality content. Furthermore, you should get some additional traffic from the guest blogger's blog, when the guest blogger informs his or her readers of the guest post. Utilizing the services of different guest bloggers helps give your blog a sense of community and diversity.

Choose keywords to put in your blog that are unique and not widely used. When you are focusing on common keywords, it is very hard to compete with others. To get your reader's attention, you must be unique.

Before starting a blog, find a topic to write about that is meaningful to you. You will sound better and more natural, when you write about topics that interest you. You will gain a stronger, more dedicated fan base and your blog will grow exponentially.

By using the information from this article, you will know how to make a blog and maintain it. Keep this information in mind and do not hesitate to re-read the article to be sure you've absorbed all of the tips.

Article Source: http://www.articlealley.com/focus-on-key-blogging-strategies-for-growth-2446029.html

How to Create a Digital Product That Generates (AT LEAST) $100,000 Per Month

AdSense Tips For Bloggers

By: ReveNow.com

If you have joined the blogging revolution that is sweeping the net, and you think you might want to make a little revenue - or a lot of revenue - from your blogging efforts, you need AdSense tips for bloggers. Blogging has opened up an entirely new way of how non-technical people interact with the Internet, and now, anyone can publish anything about any topic - without having a website - and anyone can profit without even having a product!

Adsense for blogs make perfect sense. Google's advertising programs are designed to work with sites related to the keywords for the ads that are being presented. Each time you add content to your blog, the Google spiders gobble it up. The more you update, the more the Google spider visits your page. Ultimately, you move up in the SERPs (Search Engine Results Pages) for the topics that you write about. You see where this is going. The higher your search ranking, the more traffic you receive, which ultimately leads to higher revenue from AdSense ads.

The beauty of blogs is their potential for rapid growth. If you become known as an expert in your area of expertise, word of mouth spreads quickly and your blog can become very popular. So it is vital that you always teach something with every blog entry. You want your readers to come back frequently and they will if they know they will learn something. Not only will your readers bookmark your blog and return often, but they will link to your blog enthusiastically as well. People in forums will refer to your blogs and discuss what they learned. Websites will link to you as a valuable resource. In short, an informative blog can grow very quickly if the information it provides is valuable.

It is important to write about specific topics, and sprinkle your blog entries with specific keywords to get the best results - and the highest revenue - with your Google AdSense ads. There is a method to the madness. Start your revenue generating blog by testing the waters.

Decide what area you would like to write about and then do some keyword research. Research is easy if you use Google's keyword tools found at https://adwords.google.com/select/KeywordSandbox. The keyword tools are located in your Google AdWords account. Yes, you need a free AdWords account to be successful but you don't have to fund it to use the keyword tools. Look for keywords related to your subject that are high paying. These are keywords where the bid amounts are high. Make a list of the top paying keywords, and use that list to determine what topics you will write about.

Remember, you want people to visit your blog time and time again, and build up a readership, make sure that your blog is well written and informative. Don't just target keywords for the sake of targeting keywords - the writing needs to make sense! Writing valuable content is the first step to generating traffic to your blog, and traffic is needed to profit from AdSense ads!

You are allowed to use the AdSense ad units in two different places on each page. You can accomplish this in a couple of different ways. First, you can add the AdSense ad code to the template for your blog. This is done through the control panel for your blog, and some knowledge of HTML is needed. The other option is to paste the AdSense code directly in your blog post each time you submit a new post. You can use it once at the top and once at the bottom, or once after a few paragraphs of the post, and again after a few more paragraphs.

Get that code in there however you see fit - but then pay close attention to the results so you can see what is working and what isn't. Tracking is everything if you want to make real money!

Of course, you need to advertise your blog as much as possible as well. Make sure that you provide Trackbacks to other people's blogs as often as possible, and that you visit blogs, leave comments - and leave a link for your blog as well!

Discuss this topic in the ReveNow AdSense Forums: www.revenow.com/forums/

Author Bio
ReveNow! is an AdSense marketing resource covering AdSense, AdWords, affiliate marketing, and SEO.

Article Source: http://www.ArticleGeek.com - Free Website Content

How To Get Into Digital Marketing (And Earn A Full-Time Income With It)

How To Get Your Content Seen On Social Media

Creating content for social media is an important part of every business's marketing strategy. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme to help you get a point or two across.

Plan Ahead

Most people seem to totally forget to plan ahead regarding social media content. This is a mistake. If you create a blog post, for example, then you should create a tweet, a Facebook post, and other blurbs for whatever social network that you plan to share the information on.

Add the Content to Your Calendar

Include social media content on your editorial calendar. If you know that in August you're going to promote a great new product or service, then you should also be planning for social content to use in that promotion - both leading up to the launch and during the launch.

Create Images for Social Media

Remember that images are a form of content, and that you need to create images for social media sharing. Images are more likely to be shared than text and are an important part of your marketing actions on social media. Using a variety of images as content, like infographics and memes, will increase shares and engagement.

Share More Than Once

It's important that you promote the content that you create and that you do it more than once. People do not check their entire social streams, so sharing the same content with new blurbs and a new spin on the information several times will increase the view rate exponentially.

Conduct A/B Testing

Also called split testing, you want to see what times, headlines, and topics get more attention than others. As you collect this data, you'll soon know exactly what time is best to share any updates with your social media followers.

Target Each Audience

Each social network has its own personality, and the portion of your audience that follows you and engages with you on each network is usually slightly different. Therefore, it's important to ensure that the content you create for each network is exclusive to that network.

Create Content Often

With social media you need to have content for every day of the week, and share it more than once per day. This can seem like a lot of content to create, but it all stems from the basic message you want to get across to your audience based on your promotions.

When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

5 Digital Marketing Skills to Master for 2020 & Beyond

5 Tried-and-True Formulas to Take Your Copywriting to the Next Level

Copywriting is simply a type of writing used to get an audience to act, but as any copywriter knows, achieving that is not so simple. As there are a number of factors that influence whether a reader takes action, there exists a plethora of copywriting formulas to help you cover all your bases. So which one should you use?

Different formulas work for different goals, content types, and writing styles. To help you choose the best one for you, I’ve gone straight to the experts. Read on to get the five copywriting formulas they use, why they work, and examples of each.

What makes a good copywriting formula?

According to freelance copywriter Bob Bly, the best copywriting formulas have a few things in common: They are easy to remember and to master, they can help new and experienced copywriters alike to quickly produce effective copy, and they also have successful track records—in some cases, decades-long successful track records.

So here’s a look at some of the most common copywriting formulas out there—and why you should consider them.

Copywriting formula #1: The 4Cs

According to the 4Cs formula, compelling copywriting has four characteristics: clear, concise, compelling, and credible. Let’s break that down.

Clear: Your copy must be understood by everyone. As Bly puts it, you can make your writing clearer by using small words, short sentences, headers, and bullet points, but true clarity starts with understanding your audience and your goals. 

Concise: This is conveying information in the fewest possible words.

Compelling: Copy must also be interesting enough for your audience to actually read. The key? Focusing on the reader and their needs, problems, and desires.

Credible: Finally, your copy should be credible. Publish whitepapers, thought leadership articles, and customer testimonials. These content types can still communicate key brand messages while also surmounting reader skepticism.

Copywriting formula #2: Problem, agitate, solution (PAS)

According to Maciej Duszynski, content writer at resume advice sites Zety and ResumeLab, this is an “old school” copywriting formula in which the writer introduces a problem the reader experiences, uses emotional language to hammer the issue home, and then offers a solution.

“When used correctly, the problem, agitate, solution copywriting formula results in the reader’s full attention,” said Michael Tomaszewski, another writer at Zety. 

“They'll be dying to find out what the solution is, and when you finally offer it—and throw in a clear, concise, compelling and credible call to action— you'll have generated great-quality leads, I guarantee,” he added.

In fact, Benjamin Houy, founder of and self-study French course French Together, said PAS is his favorite copywriting formula because it’s easy for even novice copywriters to use and “has the ability to quickly turn prospects' problems into powerful copy.”

“The idea is to focus on a key problem prospects face, mention it with vivid examples, talk about it some more and finally offer a solution.”  

The following French Together newsletter email uses this copywriting formula and has helped generate hundreds of thousands of dollars in revenue for the French course:

One point worth noting: Corina Leslie, PR manager for email validation company ZeroBounce, said that while she uses the PAS formula in emails and social media and it continues to yield results, she nevertheless suspects “it’s become a bit too popular among marketers, so people are less likely to react to it.” 

Copywriting formula #3: Bridge after bridge

As an alternative, Leslie suggested the Bridge After Bridge formula, which starts on a positive, aspirational note rather than the negative one in PAS. 

“It invites the reader to picture paradise—and how to get there with your help,” she said. 

In order to use Bridge After Bridge, Leslie said you have to know the audience’s needs and wants and describe this in the first line. Then, you use examples to illustrate how other consumers have reached this ideal state—and how the reader can get there, too.

“Back up your claim by listing tangible benefits,” she added. “Finally, end with a powerful, irresistible call to action.” 

The following email, which uses the Bridge After Bridge formula, is what Leslie described as their “best-performing email ever”:

Shelby Rogers, content marketing manager at web experience platform Solodev, agreed Bridge After Bridge works because it establishes a connection between the writer and reader, which, in turn, becomes a foot in the door for the rest of the copy.

“After making that connection, you show a solution … of what would be appealing to readers. Spend the bridge showing how your solution gets them from Point A to Point B,” she said. “If you’ve done your customer research before writing content, your Before section will grab your audience’s attention with a relevant pain point.”

Rogers said Solodev also uses Before After Bridge in its CMS comparison guide e-books because one of the most consistent complaints they hear from prospects and new customers is that the CMS landscape is cluttered and confusing.

“We then offered a solution—an easier way to comparison shop—and used the ending to show a bridge to those comparisons,” said Rogers. “We parallel the formula in our landing pages for the e-book downloads as well, and we’ve found success with it. Our comparison guides remain the highest-downloaded e-book offerings on our website.”

Copywriting formula #4: Attention, interest, desire, action (AIDA)

Bly said that AIDA—Attention, Interest, Desire, and Action—is one of the oldest copywriting formulas. Like the formulas above, it calls on the writer to: get the reader’s attention with persuasive writing; attract the reader’s interest in the related product or service; make that reader desire the product or service; and, in the end, call on the reader to take action.

Bly called it one of his favorite formulas and said he has used it for decades.

If you’re looking for a good example of this copywriting formula, look no further than tech giant Apple, which uses AIDA throughout its website to encourage consumers to join—and expand their presence in—its product ecosystem.

Copywriting formula #5: Storytelling

While perhaps a less formal formula per se, Lou Hoffman, CEO of PR firm The Hoffman Agency, said his vote is for the anecdote because it’s a tool employed by journalists in their stories, like this one. 

Billy Bross, consultant to digital agency Linchpin Media, also suggested what he called “stories by default” as a potential alternative to formulas. He uses “heavily story-based” emails to his list five times weekly.

“Many people pay lip service to the power of stories in copywriting, but few actually use them. It's more an afterthought, ‘Oh, I'll just sprinkle in a story later,’” said Bross. “I thought to myself, ‘If stories work so well, why not use them by default? And then only remove them if there's a good reason to.’”

SEO Blogger Rob Powell of the Rob Powell Biz Blog also advocated for storytelling—provided those stories include character, conflict, and resolution. 

“We’ve been telling each other stories for hundreds of thousands of years. It’s part of our evolution. And that’s why storytelling is so effective as a copywriting technique,” he said. “In the copy that you use on a landing page, the character could be your customer. The conflict would be the problem that she faces. And the resolution would be your product."

But Powell added that storytelling can also be about the company or the person selling the product.  

“In this scenario, the character is you, the conflict is the years of struggle and frustration that you went through. And the resolution is the aha moment when it all clicked for you...This is a formula that you see on many sales and about pages. It’s a very effective way of positioning yourself as the solution to your customer’s problems.”

Powell mentioned that you can see this strategy in use from brands like Toms Shoes. Founder Blake Mycoskie’s bio says, “While traveling in Argentina in 2006, Blake witnessed the hardships faced by children growing up without shoes. His solution to the problem was simple, yet revolutionary: to create a for-profit business that was sustainable and not reliant on donations. Blake's vision soon turned into the simple business idea that provided the powerful foundation for Toms.”

Alice Corner, content writer at online infographic maker Venngage, said to take this a step further by embracing snark to sell your product in stories.

“For example, when I'm sharing an article I've written on social, I would say something like, ‘Women in tech don't usually occupy leadership positions. But at Venngage, they do,’” she said. “Obviously this doesn't work for every business, but if the tone is right for the brand it can be super effective.”

Lean on these copywriting formulas when you need them

Copywriters might not always need formulas, but it’s always good to expand your repertoire. These formulas may be especially useful for new writers looking to enhance or even validate their style.

“With experience, you'll notice that your copy flows in a natural way and is in line with some (or most) actual formulas simply because you focus it on the readers' benefit,” he said. “This is not to say that formulas, acronyms and other kinds of tricks are useless.” 

These copywriting formulas are also helpful to get started copywriting quickly. So whether you’re suddenly tasked with writing ads or find yourself struggling to get words on the page, give these formulas a try for a quick copy boost.

Lisa Smith

Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.

Originally Posted at: 

https://www.wordstream.com/blog/ws/2020/04/16/copywriting-formulas