Thursday, 30 April 2020
How To Set Your Online Marketing on Autopilot
We are living in a time where everything that we do is digital. If we can get something right now, we get it now, and we don’t like to wait around for anything. When you add this culture of “I want it now” to technology, you get smart thinking homes and businesses where technology is being used to make life easy.
As a business, automated marketing is going to make your life easier. It’s essential to know how to do it because if you want to grow your business online, you cannot do it all. You may be a business superhero, and that’s wonderful, but it’s just not possible to do what you want to do without help.
Plenty of businesses choose to outsource pieces of their business puzzle, and it’s a smart thing to do. With the right systems in place, your business can run correctly, and automated marketing allows you to “set and forget” certain areas of your business while being able to test out what’ll work best. It will enable you to change what you want to change to improve areas of your business, and automation is the perfect way to keep business moving while this all happens.
You may choose to outsource your online marketing, as it will free up your time and money in the same way that automation can. Companies like FATJOE offer outsourced SEO services that are usually reserved for SEO Agencies to resell to you for a higher price. However, there’s no qualification process, so you can sign up for an account yourself and start ordering all of the outsourced services you’ll need for your marketing. As a business owner, you’re already trying to wear too many hats and do everything possible – but you don’t have to. You don’t need to understand systems to be able to set your online marketing to autopilot – or outsource it.
Automation isn’t about software; it’s about getting your business processes working together in a way you can benefit. You want to drive your business forward, and putting your online marketing on autopilot is going to help you to do just that. You can figure out the processes that will make your business more successful, and you can then get those processes working correctly. You don’t have to follow everything manually for your business. With your online marketing strategies on autopilot, you can focus on the other pieces of your business that really matter.
So, with all of this in mind, let’s talk about the steps that you need to take to set up your online marketing so that it’s on autopilot.
Set Up Your Funnel
What do you think your clients want to experience? One of the best things that you can do for your clients is to imagine working from their perspective. What would you want to see from their perspective? Think about how they interact with your brand and what they want to see from your brand when they are interacting with you. From the beginning of the process to the completion of a sale, you need to outline the process in a way that keeps it all simple.
You have to be absolutely clear on your target audience and who you are planning to sell to if you want to automate your marketing correctly. You will spend far too much money if you haven’t set up your funnel correctly, so you need to know exactly who your market is and what they want from you so that you can target them correctly!
Start Building Awareness & Gaining Traffic
There are plenty of ways that you can get your website out there in front of the right audience. In step 1, we talked about identifying who your audience is, and you want to make sure that you are building awareness for those at the very top of your sales funnel. This will encourage the right traffic to your website, too, and there are many ways that you can create the traffic that you want to drive to your site. Some of those include:
- Paid ads on social media
- Retargeting ads
- Traditional advertising
- Blog posts with lead magnets built right in!
- Social media commentary and engagement
- Excellent content (vlogs/infographics/blogs, etc)
- Email marketing
Each of these should be measured and tracked. Doing so will enable you to check your return on investment over time. These measures will run while you’re not actively working on your marketing, allowing traffic to build automatically.
Taking Action
Getting the top of your sales funnels to your website is just the start. They need to be pushed right through the funnel to take action. You want your website visitors to take action once they get to your website, whether that’s signing up to your email list, clicking on a blog or buying a product. Those little conversions all add up to the bigger picture. For example, if your client is looking for a product, but their visit only signs up to the email list, you’re still making conversion as part of your sales funnel. You can use their email address to offer them a lead magnet – people want something to hook them enough for their information! Lead magnets can be anything from video tutorials for baking a cake to an ebook!
If your website has enough call-to-action spots to attract attention, you’re going to bring people to you without having to do much. Think Hansel and Gretel: if you leave breadcrumbs, people will come to your gingerbread house!
Nurture Your New Relationships
Once you have the information you need from the top of your sales funnel, you need to nurture that baby until it grows! You don’t want to spoil them with information and freebies, spam emails and blogs, but you do want to flip them from a passing interest to a purchasing customer. Nurturing your leads is a vital piece of the puzzle. It’s not going to be an overnight change, so you need to start small. Offering the product they want at a discounted price, or offering discount codes to use on your website can make a big difference to whether your clients choose to complete the sales funnel.
Save Time & Money
When you are invested in your online marketing, you need to get it right the first time. If you do this, you can avoid wasting your time trying to get it all right. Taking the right steps to put your marketing on autopilot will mean that you have more time to do other things to further your business to reach your goals!
by
Originally Posted On: https://60secondmarketer.com/blog/2020/02/18/how-to-set-your-online-marketing-on-autopilot/
Wednesday, 29 April 2020
Tuesday, 28 April 2020
Eight No-Fail Steps for E-Commerce Marketing
Eight No-Fail Steps for E-Commerce Marketing
By: Jamila White, "The E-Commerce DivaTM"
I know how to get a blank stare from just about any e-commerce web site owner. All I have to do is ask them about their web site marketing plan!When I ask them about their web site marketing plan, I get that look. First the eyebrows go up. Then the eyes glaze over for a minute. And then the stammering begins.
"Uh, well, you know - I have my URL on my business card."
"I, ah, I'm going to start an e-mail newsletter."
Some of them may even mention something about "search engines."
But practically no one has a plan! And you know how the old saying goes: "Failure to plan is a plan to fail."
Most small business owners I talk to are frustrated. They think their web site is a big waste of money. An "online business card." A "marketing expense" that doesn't return any of its investment.
And no wonder:
You've spent thousands on a pretty web design. You shell out dough each and every month for web site hosting. You may even be paying a webmaster to update the web site regularly. And month after month, year after year, the sales barely trickle in.
Marketing your web site is frustrating. It's confusing! So we end up doing what all of us do when we're frustrated and confused: deal with it "later." And later never comes.
Know what? It's not your fault! No one ever taught you how to market on the Internet, this new medium. (They sure didn't cover that in my marketing class when I was in school.) And there's all that hype on the Internet - so called web marketing gurus who've made millions online. But guess what? The only thing they've ever sold is reports and e-books on - what else - "how to market on the Internet." They've never packed and shipped a box or ran down the street after the UPS guy.
But what if there was a formula you could follow, a step-by-step guide to creating an online sales machine?
After 10 years of marketing and selling on the web, I've boiled it down to a winning eight-step formula. This formula works for any web business, for any product from amber gemstone jewelry to zebra-print home accessories. In a nutshell, the eight no-fail steps of this formula are:
- Define Your Goals: With no clearly defined purpose, your web site can't succeed. Be specific with each goal, adding both an amount and a timeframe.
- Take a Snapshot: How's your web site performing now? Know your traffic stats and your "three magic numbers."
- Define Your Market: Who are you talking to? Be specific about who your products are for, and where these customers exist.
- Get Them There: Build targeted web traffic by getting your target audience's attention and creating an ongoing dialog.
- Turn Site Visitors into Customers: Once you've gotten them to your web site, make sure you seal the deal before they leave. Know what they're looking for, and what information they need to make a purchasing decision. Give it to them, then ask for the sale.
- Increase Their Spending: Would you like some fries with that hamburger? Since they've got their wallet open, ask for the add-on or upsell.
- Get Them Back: It's cheaper to get an old customer to buy again than it is to recruit a new one. Make the experience memorable, and make the next one convenient.
- Get Their Friends: A happy customer can be your best sales tool. Empower them to spread the word about your products and web site.
Jamila White, "The E-Commerce DivaTM", helps small business owners develop their web marketing strategy to attract new customers and sell more products during her six-week "Supersize Your Web Sales"TM Tele-Bootcamp. Learn more at www.ecommercediva.com/supersize
NOTE: You are welcome to forward or "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end and the copyright notice) with live web links, and you send a copy of your reprint to articles@ecommercediva.com. Article Source: http://www.ArticleGeek.com - Free Website Content
Monday, 27 April 2020
7 Important Facts That You Should Know About Online Marketing
When it comes to online marketing, everyone starts off thinking they know how to do it. But, the truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really isn't.
You still need to understand who your audience is, what your product or service is, and know how to explain to your audience why it will solve their problems and why you are the one to offer it.
The following mistakes can lead to problems with getting more business.
1. Not Sticking to One Brand
Don't try to recreate your brand for every social media network. Keep the same brand image, slightly changed up for each network's platform and features. You want your customers to know who you are, no matter where they connect with you.
2. Not Watching Your Competitors
You don't want to copy your competitors, but watching them will help you stay one step ahead of them. Be aware of what type of products and/or services your competition provides and be ready to do them one better.
3. Not Having a Goal
It's imperative that for each type of marketing you do, you have a goal in mind. Whether it's content marketing, pay-per-click marketing, or social media marketing, having a goal to reach will help you know whether or not you've accomplished your mission. Plus it will help you know how to move forward.
4. Not Having Diverse and Regular Content
It's no longer enough to simply put up 500-word blog posts and expect to get a loyal following. Today you need longer blog posts, video, podcasts, infographics, memes and more to ensure that you are reaching all parts of your audience.
5. Not Having an Email List
It's surprising how many business owners there are who don't realize the importance of building an email list for successful online marketing. But it's true; some people don't build an email list, and they should.
6. Not Having Well-Written Content
You can't just slap anything up and expect it to be successful when it comes to content marketing. You need original, unique content that speaks directly to your audience. In addition, you need curated content from other experts which you comment on.
7. Not Focusing on Benefits over Features
It's tempting to discuss all the features of your product or service instead of the benefits. All marketing messages, even on your "about us" page, need to be focused on your client and how your products or services benefit them. That can be difficult to wrap your brain around sometimes, but it is imperative in order to get more conversions.
Every successful online entrepreneur has made mistakes in their business at some time or another. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Online Business Mistakes at https://jonallo.com/mistakes
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/10284514https://ezinearticles.com/?7-Important-Facts-That-You-Should-Know-About-Online-Marketing&id=10284514
Sunday, 26 April 2020
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